The IOTAR vision system fits into the ceiling of a supermarket and can transmit promotional messages to the benefit of customers who, while making purchases, are in the store.
It is a concept that revolutionizes B2C marketing, replacing paper leaflets and promotional signs hanging in their respective departments.
In addition, IOTAR sends all anonymous data to the cloud to know what users are looking at and for how long.
So with IOTAR we can track user behavior. From the choice of the product to its position on the shelf, at the chosen time, everything can be traced to provide a better service.
Often a store’s staff fails to follow all customers in the shopping experience. With IOTAR technology you could fill this gap, digitally helping the customer to find information, have reviews or simply know the lane in which to find the product.
The benefits of IOTAR vision and imaging technology also extend beyond the supply chain.
At shop level, image and vision technology improves inventory management, checkout efficiency, and loss prevention.
Buyers experience these benefits in the form of faster checkout, less frustration and better prices, if the technology is exploited correctly, on all channels.
IOTAR vision and imaging technology also enhances the payment experience.
One of the main obstacles to a faster payment is the struggle to find the barcode of an article for scanning. Technology reduces this frustration in two ways.
First, vision systems can see objects and identify them without relying on a barcode, instead using other visual signals such as the packaging design, the volume, shape and weight to recognize the item using the vision technology.
Or, imaging systems can detect the watermark barcode technology, embedded in the label or in the packaging of an article, which allows for a faster checkout process by making each surface scans and improving readability.
This is especially useful in self-checkout, where customers are not accustomed to handling products – it has the added benefit of eliminating customer dishonesty and code errors.
Along with a data collection process, the IOTAR solution provides precise product identification, emphasizing the competitive advantage of the company. To complete this, the company’s platform offers flexibility and scalability for implementation in a store of any size, without requiring any type of change to the layout or structure.
The company system also complies with the GDPR and collects data anonymously without attaching personal identity to it.