{"id":2117,"date":"2021-08-04T11:57:51","date_gmt":"2021-08-04T09:57:51","guid":{"rendered":"https:\/\/www.zautomation.it\/?p=2117"},"modified":"2021-08-04T11:57:54","modified_gmt":"2021-08-04T09:57:54","slug":"vision-proximity-marketing","status":"publish","type":"post","link":"https:\/\/www.zautomation.it\/en\/vision-proximity-marketing\/","title":{"rendered":"Vision proximity marketing"},"content":{"rendered":"\n

The IOTAR vision system fits into the ceiling of a supermarket and can transmit promotional messages to the benefit of customers who, while making purchases, are in the store.<\/p>\n\n\n\n

It is a concept that revolutionizes B2C marketing, replacing paper leaflets and promotional signs hanging in their respective departments.<\/p>\n\n\n\n

In addition, IOTAR sends all anonymous data to the cloud to know what users are looking at and for how long.<\/p>\n\n\n\n

So with IOTAR we can track user behavior<\/strong>.\u00a0From the choice of the product to its position on the shelf, at the chosen time, everything can be traced to provide a better service.<\/p>\n\n\n\n

Often a store\u2019s staff fails to follow all customers in the shopping experience.\u00a0With IOTAR technology you could fill this gap, digitally helping the customer to find information, have reviews<\/strong> or simply know the lane in which to find the product.<\/p>\n\n\n\n

The benefits of IOTAR vision and imaging technology also extend beyond the supply chain.<\/p>\n\n\n\n

At shop level, image and vision technology improves inventory management, checkout efficiency, and loss prevention.<\/p>\n\n\n\n

Buyers experience these benefits in the form of faster checkout, less frustration and better prices, if the technology is exploited correctly, on all channels.<\/p>\n\n\n\n

IOTAR vision and imaging technology also enhances the payment experience.<\/p>\n\n\n\n

One of the main obstacles to a faster payment is the struggle to find the barcode of an article for scanning. Technology reduces this frustration in two ways.<\/p>\n\n\n\n

First, vision systems can see objects and identify them without relying on a barcode, instead using other visual signals such as the packaging design, the volume, shape and weight to recognize the item using the vision technology.<\/p>\n\n\n\n

Or, imaging systems can detect the watermark barcode technology, embedded in the label or in the packaging of an article, which allows for a faster checkout process by making each surface scans and improving readability.<\/p>\n\n\n\n

This is especially useful in self-checkout, where customers are not accustomed to handling products – it has the added benefit of eliminating customer dishonesty and code errors.<\/p>\n\n\n\n

Along with a data collection process, the IOTAR solution provides precise product identification, emphasizing the competitive advantage of the company. To complete this, the company\u2019s platform offers flexibility and scalability for implementation in a store of any size, without requiring any type of change to the layout or structure.<\/p>\n\n\n\n

The company system also complies with the GDPR and collects data anonymously without attaching personal identity to it.<\/p>\n","protected":false},"excerpt":{"rendered":"

The IOTAR vision system fits into the ceiling of a supermarket and can transmit promotional messages to the benefit of customers who, while making purchases, are [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":2122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nVision proximity marketing | Z Automation<\/title>\n<meta name=\"description\" content=\"Vision proximity marketing Z Automation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zautomation.it\/vision-proximity-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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